Mill Bay Centre Colour Palette, Logo Files and Guidelines	COLOUR PALETTE	CMYK	RGB	HEX
	yellow	C0 M0 Y50 K0	R255 G247 B153	#FFF799
	orange	C2 M9 Y100 K0	R253 G221 B0	#FDCC00
	blue	C76 M11 Y25 K0	R0 G170 B188	#00AABC
	dark blue	C92 M51 Y44 K50	R0 G65 B78	#00414E

File Format	.AI	.EPS	.PDF	.PNG	.JPG
	MBC-Logo-Full.ai MBC-Logo-Full-Reversed.ai	MBC-Logo-Full.eps MBC-Logo-Full-Reversed.eps	MBC-Logo-Full.pdf	MBC-Logo-Full.png MBC-Logo-Full-Reversed.png	MBC-Logo-Full.jpg
	MBC-Logo-Simple.ai MBC-Logo-Simple-Reversed.ai	MBC-Logo-Simple.eps MBC-Logo-Simple-Reversed.eps	MBC-Logo-Simple.pdf	MBC-Logo-Simple.png MBC-Logo-Simple-Reversed.png	MBC-Logo-Simple.jpg
	MBC-Logo-NoBoat.ai MBC-Logo-NoBoat-Reversed.ai	MBC-Logo-NoBoat.eps MBC-Logo-NoBoat-Reversed.eps	MBC-Logo-NoBoat.pdf	MBC-Logo-NoBoat.png MBC-Logo-NoBoat-Reversed.png	MBC-Logo-NoBoat.jpg
CLICK TO DOWNLOAD MASTER ZIP FILE (contains all logo files)
Guidelines - to help create a consistent, healthy brand.
Use the primary logo "Full" (highlighted in the yellow row above) in items such as: marketing collateral, full-colour (CMYK) signage, newspaper ads, and major online marketing campaigns. Use the "Simple" variation when you need a version that calls for less colour (or spot colours) and the "No Boat" version for when you need simple logo icon or graphic. Good examples for "Simple" could be ball caps or t-shirts and "NoBoat" could be pens or flash drives. If you plan to place a logo on a dark or black background (ie. screen-printing on black t-shirts), download the logo format that has 'Reversed' in the file name. Click here to preview the 'Reversed' version of your logo types. The FONT used for "MILL BAY CENTRE" is "Daun Penh", The FONT used for the business cards is "Avenir Next" When someone requests your logo, tell them which logo you'd like them to use, ie. Full, Simple or NoBoat and send them the link to this page. (http://www.kellylerbekmo.com/millbaycentre/) They can download the file type that works best for them.

Questions or issues? Please email or call Kelly Lerbekmo (Lerbekmo Design, Web & Marketing Services) at (250) 488-4817.